Posted by: Admin | December 10, 2010

Malaysia Wholesale Fashion Expo wins Top 10 Website for .my Innovation Award 2010

Malaysia Wholesale Fashion Expo 2011 (MWFE’11) http://www.fashionexpo.com.my wins Top 10 Website for .my Innovation Award 2010 presented by .my Domain Registry

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Malaysia Wholesale Fashion Expo 2011 (MWFE’11) is a unique, first of its kind fashion expo in Malaysia. Held in Mid Valley from 28-30 October 2011, MWFE’11 provides a trade platform for fashion buyers around the globe to source for wholesale apparel and accessories in Malaysia.

With the eyes of Malaysians seeking new markets for innovative developments in global fashion and accessories, MWFE’11 and the website execution will project an undeniable good image of creativity among Malaysian and its fashion industry to the world.

The initial development of the website started off with something different than the event organizing industry has to offer. Unlike other existing exhibition websites in Malaysia, which usually employed corporate template / HTML format, MWFE’11 is Malaysia’s first creative full flash, interactive exhibition website. It’s fashion. It’s fun.

The website uses a 1-page layout to fit in all-you-need-to-know information, compared to other exhibition websites with thousand of words. Hence, visitors can easily browse through and made known to all valuable information, while appreciating its design identity.

Designed to be interactive, from carton boxes, buttons to reinventing the fashion heritage – the paper doll, visitors are made encouraged to explore and have fun, as it aims to build brand positioning and likelihood.


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